Italian Fashion House Gucci Commits to Go Fur-Free by 2018

Gucci Bans Fur from 2018 - Fur-Free Designer

Luxury fashion house Gucci announces that the company will ban the use of fur come 2018 and will auction all it’s existing fur clothing. Marco Bizzarri, CEO of Gucci made the announcement during 2017 Kering Talk at London Fashion Week. Back in 2016, Armani made the landmark decision of taking the fur off its portfolio and now with Gucci following the suit the future of fashion looks bright. This powerful move by the luxury Italian powerhouse, which was one of the prolific users of fur in the industry, will serve as an inspiration for other luxury fashion brands to follow.

According to The Independent, Mr Bizzarri said, “Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals.”

The Company understands that today organizations do not have the option to not change and as it’s new focus it has laid out three pillars for it’s future plan of action – environment, humanity, and a new models {an incubator that will promote innovation within the company}.

On this decision Humane Society International president Kitty Block said, “A staggering one hundred million animals a year still suffer for the fur industry, but that can only be sustained for as long as designers continue to use fur. So we commend Gucci’s compassionate decision, and for helping to ensure that the future of fashion is fur-free.” (Source)

Gucci’s decision of ending the use of fur is a classic example of the change that we can bring about as consumers. Pressure from animal welfare organizations like PETA, Fur Free Alliance and Humane Society International along with the consumers has made this landmark decision possible. Five years back, no one could have believed or imagined that a brand like Gucci would give-up fur. But with the growing awareness and pressure on organizations to adopt sustainable practices, things are changing.

The millennials are much more ethically conscious than their predecessors and are the key customer group of Gucci. To please this target group and meet their desires, the managemen took the landmark decision of ending the dated-fur and will be using faux alternatives. Speaking to Business of Fashion, Bizzarri added, “Do you think using furs today is still modern? I don’t think it’s still modern and that’s the reason why we decided not to do that.”

As consumers, if we demand change organizations will be forced to adopt good practices and that’s why we always urge people to demand change, make a noise – whether through social media, email or events.

So let’s change the way we shop, be mindful and conscious of choices and demand change in how the fashion industry operates!

Image via trendhunter

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