Luxury Vegan Makeup Exists: Introducing Hourglass

Makeup brands are stepping up their game, which means you need to forget everything that you knew about vegan makeup and get ready to rock your world with completely cruelty-free offerings that perform beautifully, are pure luxury and are every bit as good as their counterparts, or even better.

Discovering lipsticks that deliver gorgeous color that last all-day-long without the shocking ingredients that come from cruelty (crushed insect, wool fat or beeswax), blushes that not only deck up your apple of cheeks but also come in elegant luxury packaging that you’d be proud to flaunt and makeup brushes that look good and give you the best strokes – yes that’s possible.

You sure would have heard about the luxury makeup brand Hourglass – it’s one of the most popular brands currently on the shelves with some ground breaking products. Did you know that Hourglass is a cruelty-free company, which means they do not test on animals? Their policy on animal testing is stated on their website, that says: “As a cruelty-free brand, Hourglass does not incorporate animal testing into our development phase or at the production level. We do not provide authorization to any third parties to perform animal testing on our products. In addition, Hourglass does not retail within any country that requires animal testing.”

While they are not a completely vegan brand, the good thing is that they have a vegan-friendly line. From vegan lipsticks to primer, foundation to blush Hourglass has over 69 products listed as vegan on their website, you can find it here. Plus, it is oh so good! A shade palette so vast in their lipstick department will ensure you find your perfect match and their serums, primers and foundations will have even the most beauty-savvy of girls sorted.

You need to try one of their products as a proof to see for yourself that vegan and cruelty-free makeup can indeed be high-fashion and luxury. Here are some of our favorites from Hourglass vegan makeup list to pick from:

Opaque Rouge Liquid Lipstick

Nearly every makeup company, new and long standing, has a hybrid lipstick formula in their kitty – the liquid that turns matte. This one stands out amongst the crowd for it stays on insanely long, it’s dried matte finish is silky smooth and the compact packaging will slip in the smallest of bags. Their Icon – a dark cherry is absolutely gorgeous color.  Trust us, you”ll love it. Just make sure to prep your lips with a vegan lip balm before painting your lips.


Immaculate Liquid Powder Foundation

Although this formula is for oily skin, its mattifying abilities gives anyone the flawless finish they desire. Reducing the appearance of blemishes, pores and imperfections, this velvet matte finish will give you coverage that will last.


Ambient Lighting Palette

If there is one product we have to pick from Hourglass, it will be their ambient palette – it is well worth a splurge. Whether you’re a makeup newbie or a veteran, this gorgeous highlighting palette has the perfect mix of colors that’s easy to use. You can easily create the vision of a candle lit glow or a radiating morning light.


Hourglass Foundation Stick

The only stick foundation that gets a big thumbs-up from us. It gives you a heavy-duty coverage without making your skin cakey or dry. It blends seamlessly and leaves your skin smooth and doesn’t feel heavy. Love the luxury and elegant packaging – what’s not to love?


Ambient Light Correcting Primer

Don’t undermine the value of a good primer and this one is one of the best in the market. It blurs, smoothens and perfects skin to create a subtle glow that is distinct to each formula. They have not one but multiple options – Luminous Light for a candle lit glow, Dim Light as a neutralizer and Mood Light for a sheer pink that gives the illusion of a forgiving light.

No better time than now to give your lumpy mascara and dusty makeup bag a makeover, right?


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