Black Magic That Whitenes Your Teeth: Terra & Co Activated Charcoal Toothpaste

Activated Charcoal Toothpaste - Best Natural and Vegan Toothpaste

Everyday caffeine fix, turmeric lattes and all those colorful vegetables can leave the pearly whites of even the most dental obsessives stained. While there are plenty of teeth whitening products that you can easily pick from your pharmacy or departmental store, most of them don’t live up to the promise and almost all are packed with harmful chemicals and toxins that do more harm than good in the long run.

When was the last time you did your toothpaste audit? Your loyalty towards the brands you’ve been using since your childhood (that pop-up everytime you switch on your Television) may not be doing you good. Truth be told, the handsome doctors in TV commercials who make you believe that “this toothpaste” is good for your teeth and gums are not doctors but actors paid to dupe you. Most toothpastes that you find on the aisles of your drugstore are packed with chemicals, which is the cause of myriad dental problems people are plagued with today. Cavity to gum bleeding to tooth sensitivity, it’s a nasty market out there.

Fortunately, a new breed of natural toothpastes is entering the market. These are thoughtfully vetted with super healthy ingredients guaranteed to keep your sacred smile pristine. One that has become our obsession, and is having an aha moment in the toothpaste market, is activated charcoal toothpaste.

Why activated charcoal? The black sludge binds to everything in its way – stains, plaque, stubborn tartar, bacteria, viruses and isn’t absorbed by the body. As it takes tartar off the teeth, your teeth will get whiter. It is also known to balance the pH level of the mouth, support immunity, prevent cavities and kill all the bad bacteria that cause dental problems. While the activated charcoal has recently become a rage in the beauty industry, this black magic has been used for centuries to cleanse and absorb toxins.

We like to get our hands on nothing but the best, and hence we tried out Terra & Co Activated Charcoal Toothpaste. Free from fluoride, SLS, peroxides and triclosan, this natural formula is vegan, gluten-free, cruelty-free and is made in USA.

We’ve been using this toothpaste for months now and are absolutely in love with it. The healthy mix improves the health of the gum, we even noticed the gum bleeding problem vanish within 2 weeks of using this toothpaste. The teeth are noticeably whiter and, unlike most natural toothpastes, it leaves your mouth absolutely refreshed, talking away all the sleepiness you carried from bed to the bathroom.

Terra & Co Brand Story

Started by the sister duo Amra and Azra, Terra & Co is the classic case of a product born out of a need. Having worked in the cosmetics industry for over a decade, Amra was aware of the harmful ingredients found in most products. When she knew she was pregnant, her switch to a clean and green lifestyle was natural. During her pregnancy, she was looking for a natural teeth whitening, clean toothpaste but was disappointed with the available options in the market. She did some research, consulted experts and created her own DIY toothpaste using activated charcoal, coconut and tea tree oils. That’s when the idea of a natural toothpaste struck her and she launched Terre & Co with her sister Azra.

Does it perform?

The problem with most activated charcoal toothpastes is that they are messy, and they can get everywhere if you’re not paying attention. However, this one comes in a tube, just like the toothpaste you grew up with, and has the perfect consistency that’s perfectly easy to use, and no mess. Although it does make your mouth look pitch black (reminiscent of horror movies), but after a few seconds rubbing black paste on your teeth will be fun. Trust us, once you see your mouth all black and get warmed to the idea, you’ll be tempted to take a selfie.

The sisters perfected their natural formula after trying and testing with ingredients for over a year and smushed up a paste using activated charcoal (to brighten and whiten), coconut oil (to protect against cavities), tea tree oil (anti-bacterial), xylitol, purified water, baking soda, sea salt, and peppermint essential oil for taste. The charcoal in the paste absorbs and removes staining, naturally, rather than bleaching your teeth. Plus, it clings on to plaque effectively to remove all the build-up.

We love the fact that their toothpaste comes in a chic packaging, which includes the toothbrush in a classic black and white combination and the white toothpaste tube that both come in an elegant cylindrical transparent case. It will make your bathroom cabinet look cool and it’s also travel-friendly.


Consistency & Formula: 10/10
The perfect toothpaste consistency and a great formula that doesn’t get messy, leaves the teeth shiny white and doesn’t stain the sink (the black smudge comes off easily).

Ingredients: 10/10
Clean, vegan and natural ingredients. Full list: purified water, diatomaceous earth, baking soda, xylitol, coconut oil, activated carbon, peppermint oil, xantham gum, tee tree oil.

Price: 6/10
At $29.99 the product is a bit expensive. But you get a great natural formulation and it comes with a toothbrush and an elegant packaging, which in our opinion makes it worth it.

Overall: 9/10
Whether you are looking for teeth whitening or not, this toothpaste is a must in your medicine cabinet. We promise you’ll love it for turning your teeth and mouth squeaky clean, the healthy ingredients (tea tree and coconut oil) that will improve the health of your gums and the for leaving your mouth refreshed without getting exposed to harsh chemicals. It’s the best everyday toothpaste and its safe for everyone to use including pregnant women and children.

Shop Terra & Co Activated Charcoal Toothpaste here.

3 thoughts on “Black Magic That Whitenes Your Teeth: Terra & Co Activated Charcoal Toothpaste

  1. Because it really works, and the benefits of activated charcoal have been well known for ages. Activated charcoal removes plaque, toxins that cause bad breath, and teeth stains through a process called adsorption where these unwanted elements adhere to the porous surface of the charcoal. The result is a dentist-like clean, and a brighter and whiter smile!

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